Premier appoint Steve White as head of education
23 May 2014
Premier, the original British drum company, is pleased to announce the appointment of Steve White as its new head of education. In addition to this primary role, Steve will be joining Premier’s product development team, bringing a wealth of experience and knowledge to the company.
Steve is one of the industry’s most respected drummers having turned professional at the age of 17. Throughout that time Steve is most recognised for his relationship with Paul Weller, having performed together for nearly a quarter of a century, firstly with the Style Council and then on Weller’s solo projects including the internationally acclaimed Stanley Road and Wild Wood albums.
As a session musician Steve has played with numerous legends of the British music scene including The Who, Oasis, Ian Dury and Jon Lord. More recently Steve has focused on his own funk/jazz super-group trio of Damon Minchella (bass) and Justin Shearn (keys). Notably recently, readers of Rhythm Magazine voted Steve second in their greatest British drummer of all time poll.
Steve returns to Premier having previously been involved with the brand as an artist and product consultant, leading to the development and introduction of the Modern Classic snare range and Premier Series Elite drum set range.
Strategic objectives for the new position will include the implementation of a new education programme, partnering with key teachers and organisations, developing online tuition aids plus support for charitable and community projects.
“It is both an honour and a privilege to be asked to be part of the new team that are now running Premier,” said Steve. “As a musician I have always strived for progress and improvement, this new opportunity enables me to push and challenge myself in a way that has filled me with enthusiasm and excitement for the future.”
On leaving his current position to join Premier, Steve added “I would also like to say a massive thank you to my friends at Mapex for the years we have worked together. I wish them the very best for the future. As for me I am raring to go and glad to be home.”
Vikki George, Premier’s general manager commented “For many years Premier was influential in the educational sector, supporting a host of schools and teaching facilities. Appointing Steve to head our new programme creates an exciting fresh era for Premier that will see the brand return to the forefront of a sector that is incredibly important – education.”
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