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In1984 there were big changes within the company. Premier Drum Company was
changed to Premier Percussion to emphasize the fact that they were a new
company and also to give a clearer indication that they produce a wide range
of percussion instruments. Their new Premier team all worked together to
ensure the Premier reputation was maintained. The team of dedicated people
included Jim Kilpatrick (11 times World pipe band solo drumming champion)
and many top all round players in the orchestral, marching and drum kit
areas.
Major investment in new technology and machinery followed during the late
80's and early 90's ensuring the quality and competitiveness was guaranteed
for the future. |
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In 1984 Premier had a management buy-out, followed by a six year period of
Yamaha ownership 1989-1995. During this period the name was changed to
Premier Percussion Limited, to better reflect the range and selection of
products made.
During the 1980's and 1990's Premier further developed its business
throughout the world, with a network of distributors in over 60 countries.
With the advent of the APK and XPK kits, the Premier brand became accessible
to more diverse markets such a Brazil, Argentina, and also to more consumers
in traditional markets, leading to a boom in places such as Italy and
France. |
