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Throughout the 20's and 30's Premier continued to grow. There were 'downs'
as well as 'ups', like the time towards the end of the 20's, when the
cinema's
changed from silent films to 'talkies.' Premier had been supplying,
incredibly, 50 pairs of timpani a month to a dealer who rented them all over
the country. When cinemas no longer needed live music to accompany films,
they no longer needed timpani and Premier lost a very large order.
The production side of the business moved, first to a factory at the
Elephant and Castle in South East London and later to Park Royal in West
London, while their sales were handled from a show room with a suite of
offices above it in Golden Square next to Piccadilly Circus.
Premier symphonic percussion was being used by most of the major orchestras
in the country and the armed forces were beginning to adopt Premier's
marching drums. Premier developed its famous
engineering capabilities. By the end
of the 30's Premier was doing their own
pressing and
turning work.
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