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They called themselves the Premier Drum Company from the start, however it
wasn't until a few years later that this name appeared on the drums.
Initially, they were supplying unbranded drums to wholesalers who would put
their own name on them. This changed and the Premier brand was launched.
Premier's new premises had space for a show room so they started selling
Premier drums direct to the drummers themselves.
The factory section was producing the shells and building the drums. The
calfskin heads were in high demand by Premier. It was the jazz age and there
was a great demand for drum kits, which were a relatively new phenomenon
anyway and were going through a popularity boom in the 20's.
The majority of the kits were basic as most people wanted a large single
headed bass drum, which could house the rest of the kit stacked inside it.
This enabled them to carry the kits on buses and trams. The average portable
kit of this kind usually only comprised of a bass drum, snare drum, a stand,
a pedal, a cymbal arm, a small cymbal and perhaps a small tom-tom and a
couple of woodblocks.
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